Tag: competition

Who Is Your Competition?

Post author By user_mark
Post date August 4, 2014
1 Comment on Who Is Your Competition?

Who is your competition? It may not be who you think it is. I was reminded of this again recently as I read a Knowledge@Wharton interview with MasterCard CEO Ajay Banga. You might think MasterCard’s competition would be American Express or Citibank – no, Ajay says their competition is cash.

Tags advertising, cash, competition, planning, positioning, thinking

Leadership

One Word… Diversity

Post author By user_mark
Post date January 8, 2014
6 Comments on One Word… Diversity

This is the next in a series of posts on words that matter to leaders. So far, we’ve looked at Vision, Data, and most recently, Why? Today, I want to share a few thoughts on a term that is often charged with emotion and sometimes carries a lot of baggage: Diversity.

Tags Belief, competition, diversity, teams, value